The Cast Of The Rebrand Advert.
In our group we used Kiya Persad. She is the female member starring in the rebrand advert.
In our group we used Aaron Jamal. He is the male member starring in the advert. In the advert Kiya is wearing a white t-shirt with black leggings and trainers. She is performing cardio workouts on the gym facilities such as the treadmill. For our group we chose for Kiya to be the leading girl in the video because we wanted to portray diversity in our video. Kiya is a white female. Having a white female and a white male in the video will not appeal to a wider target audience, as people of various ethnicities would not be able to relate or identify with the characters. Having a mixture of ethnicities also shows that the product is for everyone and not restricted to one ethnicity or gender. Aaron is wearing a black t-shirt and black jogging bottoms. In the video he is mainly seen running on the treadmill, lifting weights and various intense workouts. We used Aaron because he is a black male, which portrays diversity within our advert. Using a black male and black female will not appeal to a wider target audience as people of different ethnicities wouldn’t be able to relate or identify through the characters.
Kiya and Aaron exercising in the gym suits the theme of our idea because in this video we are trying to illustrate that a person is awarded for effort and hard work with a Ferrero Rocher chocolate which we have illustrated to be a gold medal. Competitors are normally awarded with a gold medal if they become first place. Calling the chocolate gold medal is an incentive for our target audience who like the chocolate to feel like they have been rewarded for hard work when they purchase and consume the chocolate. We decided to use the gym as our location for filming because a gym is where normal people, potential athletes and competitors exercise the body to increase strength and to keep fit. Overall kiya and Aaron were suitable for their roles as they portrayed hard work in the gym efficiently and made good use of the facilities around them.
