Bread Cutter Research.
Research at least 4 similar products currently on the market
Name: Swan Compactor Food Slicer
Price: £39.99
Where is this product sold: Robert Dyas
Description of logo/packaging:
150w hygienic stainless steel blade Features variable slice thickness and folds away for easy storage. Easy to clean. Dimensions: Depth: cm x Width: cm x Height: cm
Product colour scheme: White
http://www.robertdyas.co.uk/swan-compact-food-slicer
Name: Andrew James Electric Precision Food Slicer
Price: £44.99
Where is this product sold: Andrew James UK LTD
Description of logo/ packaging:
Guarantee- 24 months”
Body material- aluminum
Gross weight-5.99kg
Net weight- 4.24kg
Package size (cm) - 42.0l x 30.8w x 29.5h, voltage- 230v
Product size- 37.0l x 23.0w x27.0h
“Slice your food the easy way with the Andrew James 19cm Electric Precision Food and Meat Slicer. The slicer has a large interchangeable universal blade, as well as a specialised meat and cheese blade and specialised bread blade, all of which are made from high quality stainless steel. The food slicer has a powerful and quiet running 150 watt motor, which allows you to slice food such as Sunday roasts, cold meats, fruit, vegetables, cheeses and bread with ease. With the precision control you can adjust the thickness of the slices from 0-15mm, allowing you to get just the cut you require.
The Food Slicer is constructed from coated steel and aluminium die-cast housing for extra stability. The carriage is made from stainless steel and can be flipped forward allowing you to access underneath. The blade is also removable meaning the Food Slicer is easy to clean. The food slicer includes the following safety features: an on/off button with a safety switch, end piece holder with incorporated blade guard with finger protection and non-slip rubber suction feet allowing you to slice your food safely and with peace of mind.”
Product colour scheme: Sliver, black and red.
https://www.andrewjamesworldwide.com/UserControls/productIndividual.aspx?ProductID=61
Name: Even slice Bread Slicer
Price: £20.99
Where they’re sold: Lakeland
Description of logo/ packaging: Guide to ensure consistent bread slices, Seven grades of thickness to choose from, Folds for storage, Integral crumb catcher. The base is completely non-slip, and with seven thickness grades you'll be able to please even the fussiest sandwich-lover! Easy-clean, with integral crumb catcher. Folds for storage. Width of loaf to fit 12cm - 4¾". 16 x 26 x 7.5cm H. (6½" x 10¼" x 3")
Product colour scheme: Black and White
Name: Kenwood KN650 True Electric Carving Knife
Price: £21.98
Where the product is sold: Kenwood World
Description of logo/ packaging: Stainless steel blades, safe on and off, extra freezer blades, powerful 100w motor and ergonomic design.
The Kenwood electric knife KN650 features serrated, high quality ultra-sharp stainless steel blades for precise and effortless cutting, as well as additional freezer blades for tougher cutting tasks. Quick, easy blade release and a safe and easy to use on/off switch protect against accidental operation and the compact and easy to clean design leave you with more time to focus on preparing great meals.
Product colour scheme: White
Research at least 4 product demonstration/promotion videos
The Original Jack LaLanne Power Juicer.
What shots are used?
This is the official commercial for Jack Lalanes power juicer. In the beginning close-ups and mid shots are used to capture people consuming the juice that has been produced authentically frim the power juicer as well as a mid-shot of the power juicer in full effect with fruits and vegetables around it. Using a close-up of the audience drinking juice that has been made by the power juicer captures the audience as they are able to convey the emotions the people in the commercial are feeling whilst drinking. Also using a midshot of the power juicer with a person operating it with fruits and vegetables around illustrates to the audience that these are the sought of fruits and vegs that are appropriate the juicing. This camera shot is framed to capture the background as well to establish a clear and free mis-en-scene. An overhead shot was used to show the fruits and vegs as well as the power juicer. This shot enabled the views to see the product the characters in the commercial can not see themselves showing the product in all is entirety.
What colour schemes are used?
In this commercial, various aspects make it colorful. These are the costumes worn, the different colored fruits and veg. the colorful, tetrad colour scheme attracts the audience to the commercial video as this will intrigue them. The colour scheme of the product is white all around with silver lining and blue font of the name of the power juicer. Sophisticated colours are used to connote simplicity as well as seriousness to its target audience.
What kind of lighting is used?
In the commercial natural lighting is used throughout as we can see the natural outdoor light from the window in the background. However in the commercial the lighting was dimmed as they illustrated a flashback using an overhead shot. This low key lighting was used to illustrate that at this point in the commercial it is a flash back and this part of the commercial is being referred as past tense.
What sound/music/voiceover was used?
Throughout the video a woman’s voiceover was used as well as an action packed, energetic instrumental in the background. The women’s voice was soothing and consistent and the introduction of the product and the founder of the product. The captures the audience as they are able to understand what is being said due to the clarity of her voice.
What kind of presenter/participants?
In the commercial the founder of the product Jack lalane, his wife Elaine and a celebrity host/ product expert presented the commercial.
What kind of pack shots was used?
In the commercial mid shots of the pack shots was shown as well as a person operating it and various fruits on the table. The Framing captures the power juicer in use as well as the variety of fruits. The different people may like different fruits so by seeing so many they are able to spot which one they like and can use. Zooming camera movements are used in the introductory.
How do they appeal to their target audience?
This commercial appeals to its target audience as the product is ultimately meant to encourage healthy living and fitness and the founder of the product has a famous, fitness background and has also gained his star of fame In the Hollywood walks of fame. This commercial captures its audience as it is portrayed in an informal manner as they presenters are friendly and welcoming with each other making the audience feel like they are also a part of this to. Jack lalane also speaks directly to the camera reassuring the audience about his product and offering first hand advice. This makes the audience form a good relationship with him throughout the video and are able to take him seriously as he speaks about his product. Quotes are also motion tracked in the commercial. This appeals to the audience as they are able to know that by potentially buying this product they can receive half price on it, saving them money whilst still receiving the effective product.
https://www.youtube.com/watch?v=_PElJ7VHs0M
VonShef Electric Food Slicer
What shots was used?
In this commercial close-up, midshots and blurred out shots was used to showcase the electric food slicer. In this screenshot below a midshot/blurred out shot was used to capture the product as well as the variety of food it can slice.
What colour scheme was used?
The products colour scheme is black and silver. This colour scheme is sophisticated and appeals to its audience as it has a neutral colour scheme. The variety of foods have different colours capturing the audience more and allowing them to see the numerous choices of food they can slice with this product.
What colour scheme was used?
The products colour scheme is black and silver. This colour scheme is sophisticated and appeals to its audience as it has a neutral colour scheme. The variety of foods have different colours capturing the audience more and allowing them to see the numerous choices of food they can slice with this product.
What lighting was used?
Top key lighting as well as natural light was used to accentuate the product and the setting of the commercial. The quality of this commercial was up to standard which appeals to its audience as they will understand that they are up to date with technology.
What sound/music/voiceover was used?
A guitar upbeat instrumental was used throughout the commercial
What kind of presenter/participants?
There was no presenter or participants only a subjects hand physically demonstrating and placing food into the slicer.
What kind of pack shots was used?
Mid shot pack shots was used to show the full product as well as the food being demonstrated on the slicer. The background was blurred to ensure the product was the main focal point.
How do they appeal to their target audience?
This commercial appeals to its audience as it is short, precise and simplistic. There is no voiceover meaning the audience do not have to multitask by reading and listening. There is simple text written in each scene in which the audience are able to rapidly read. It is evident that the commercial mise en scene was produced in a kitchen. This is appealing to its audience as this is a food product and shooting it in a kitchen adds to the theme. The audience are instantly engaged as examples are shown from the subjects hand as well as a variety of food being shown which different audiences may use for their own individual meals.
